Tag Archives: information needs

Taking social back to information needs

Posted by Gina Rosenthal in social media | Tagged , | 6 Comments

I’ve had a growing feeling of malaise over the current state of social media. Now that some of the necessary product content work has been set in motion, expect to see me become very active in social again. Not from … Continue reading

A community to support customers must be more than customer support

Posted by Gina Rosenthal in community building | Tagged , , , , , , , , , , , , , | Leave a comment

I’ve been thinking about this post for a long time. I’m noticing that many businesses will set up a community for their customers, but the community never makes it any further than the customer support stage. My Verizon example I … Continue reading

How information needs and small world signatures are related to affinity and relevance

Posted by Gina Rosenthal in information | Tagged , , , , , , | 7 Comments

Last week I wrote a post asking if anyone knew a technical term for truthiness. No takers on that so that request. So now this is my reflective post to work my way through the idea that unscrupulous information imposters … Continue reading