Tag Archives: affinity

A community to support customers must be more than customer support

Posted by Gina Rosenthal in community building | Tagged , , , , , , , , , , , , , | Leave a comment

I’ve been thinking about this post for a long time. I’m noticing that many businesses will set up a community for their customers, but the community never makes it any further than the customer support stage. My Verizon example I … Continue reading

How information needs and small world signatures are related to affinity and relevance

Posted by Gina Rosenthal in information | Tagged , , , , , , | 7 Comments

Last week I wrote a post asking if anyone knew a technical term for truthiness. No takers on that so that request. So now this is my reflective post to work my way through the idea that unscrupulous information imposters … Continue reading

Talking about social media at Mass ISPI

Posted by Gina Rosenthal in speaking gigs | Tagged , , , , , | 2 Comments

Last night I was the speaker at the Mass ISPI (International Society for Performance Improvement) meeting. I talked about how we convinced our executives to use social media. I deconstructed the actual presentation we used. Many thanks to Jean Marrapodi … Continue reading