Objections to using social media

Posted by Gina Rosenthal in social_media, work | Tagged , , , | Leave a comment

The Engaged Learning blog has been posting Objections to using social media for education. The last couple of days have had some interesting posts on this topic!

Objection #12 was “How Will you measure that it’s working”?  Basically, how do you go from recording each course consumed in the LMS to measuring informal learning?  He suggests using web analytics to see what learners search for, share, and comment on.

Objection #13 was “How do you measure ROI?” He suggests we really don’t care what the learn, if they don’t use what they learn to benefit the company, so we should measure the benefit we think the company will get from the training.

I wish there were more concrete ways to measure ROI. Maybe actually defining the investment needed is a step towards that measurement?

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