Category Archives: storytelling
Quit forcing storytelling into an old school marketing model
Posted by in storytelling
Tagged familiarity, grandma story, Joseph Campbell, marketing, storytelling
4 Comments
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I came across this post on storytelling for marketing via Twitter. It rubbed me the wrong way, but for reasons I didn’t expect understand until I started to unpack the story. I’ve written about storytelling before. In fact, I believe storytelling … Continue reading
Marketers and trainers are the storytellers of your org
Posted by in storytelling
Tagged marketing, measurement, qualitiative, quantitative, storytelling, training
4 Comments
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I’ve been mulling this question over for days, asking people for input, reading on it…. Are marketers and trainers the storytellers of an organization? This video showed up in my stream today, and it makes me believe that I’m on … Continue reading