Tag Archives: grandma story
Quit forcing storytelling into an old school marketing model
Posted by in storytelling
Tagged familiarity, grandma story, Joseph Campbell, marketing, storytelling
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I came across this post on storytelling for marketing via Twitter. It rubbed me the wrong way, but for reasons I didn’t expect understand until I started to unpack the story. I’ve written about storytelling before. In fact, I believe storytelling … Continue reading