Category Archives: content marketing

Training and Marketing are converging, for better or worse

Posted by gminks in content marketing | Tagged , , , , , | Leave a comment

Last week I dropped in on mLearnCon (a mobile learning conference). It was held in Austin, I had friends attending and speaking, and I love keeping my edu chops up to date. To say I was disappointed would be an understatement. The … Continue reading

Let’s get content out of silos (aka what needs to be done to make content marketing work)

Posted by gminks in content marketing | Tagged , , , , , | 1 Comment

Last week when I was at the FSU Instructional System’s anniversary conference, I begged people in the program to stop thinking their skills are only useful in the Learning and Development organizations. I have been thinking a lot about the … Continue reading